. Critical Thinking Should a brand be viewed as socially responsible if the parent company of which...

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. Critical Thinking Should a brand be viewed as socially responsible if the parent company of which the brand is a part engages in activities in direct contradiction to

(and generally outweighing) the socially responsible actions engaged in by the brand itself?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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