Critical Thinking the chapter outlines five product factors that influence the rate of adoption for a new
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Critical Thinking the chapter outlines five product factors that influence the rate of adoption for a new product.
in this section, the textbook outlines the adoption of the microwave oven and some of the challenges it faced in becoming a mainstream kitchen product. in recent years, wearable fitness technology (e.g., Fit Bits)
has become more common. Using the microwave oven discussion as a guide, evaluate the likely adoption of wearable fitness technology using the same five product factors. From your analysis, do you think that wearable technology will become as widely adopted as the microwave oven?
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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