Define omni-channel marketing. How did the COVID-19 pandemic impact omni-channel marketing? (AACSB: Written and Oral Communication)

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Define omni-channel marketing. How did the COVID-19 pandemic impact omni-channel marketing?

(AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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