Define the concept of customer insights and the role it plays in market planning decisions.

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Define the concept of customer insights and the role it plays in market planning decisions. LO-3

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 03, 2024 10:12 AM

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Define the concept of customer insights and the role it plays in market planning decisions.

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Marketing Real People Real Choices

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