Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to

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Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to improve marketing performance. pp. 165–174

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 05, 2024 02:01 AM

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Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to improve marketing performance.
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Marketing Real People Real Choices

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