Discuss price segmentation in cinemas with different people among your family and friends (that is, a cross-section

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Discuss price segmentation in cinemas with different people among your family and friends (that is, a cross-section of ages and demographics). To what extent is price a factor in their decision to visit a particular cinema?

Are the consumers who benefit from price segmentation more likely to visit a cinema because of the reduced price? Is there any resentment from consumers who do not benefit from price segmentation (that is, they are required to pay the full price)?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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