Discuss the differences among consumer promotions, trade promotions, and business promotions. Provide examples of the different sales
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Discuss the differences among consumer promotions, trade promotions, and business promotions. Provide examples of the different sales promotion tools that could be used in each promotion campaign. (AACSB:
Written and Oral Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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