Ethics review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website,

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Ethics review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website, https://www.ama.org/AboutAMA/Pages/Statement

-of-Ethics.aspx. Which of the areas represented within the document do you anticipate are the most challenging for marketers to consistently follow?

What makes these issues particularly troublesome?

do you think marketing in general does a good job adhering to the AMA Code? Provide specific evidence from your knowledge and experience to support your position.

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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