Ethics studies have shownand court rulings have confirmedthat customer profiling does take place in u.s. retail stores,

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Ethics studies have shown—and court rulings have confirmed—that “customer profiling” does take place in u.s. retail stores, whether or not intentional. have you ever been the victim of profiling? have you ever seen a customer treated in such a way that you would assume he or she was a victim of profiling? What were the circumstances? Did you make a complaint? Why or why not? as the store manager of an employee who is accused of profiling, what actions would you take for both the customer and the employee?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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