Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could or should Mars
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Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could or should Mars take on any of these distribution functions itself?
(AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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