Explain the nature and methods of bivariate regression analysis and describe the general model, estimation of parameters,
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Explain the nature and methods of bivariate regression analysis and describe the general model, estimation of parameters, standardized regression coefficient, significance testing, prediction accuracy, residual analysis, and model cross-validation.
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Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra
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