Explain the nature and methods of bivariate regression analysis and describe the general model, estimation of parameters,

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Explain the nature and methods of bivariate regression analysis and describe the general model, estimation of parameters, standardized regression coefficient, significance testing, prediction accuracy, residual analysis, and model cross-validation.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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