Explain these psychological aspects of pricing: price quality inferences, oddeven pricing, internal reference price, price lining, and
Question:
Explain these psychological aspects of pricing: price–
quality inferences, odd–even pricing, internal reference price, price lining, and prestige pricing. LOL.1
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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