explain what a destination retailer means and provide some examples that you aware of.

if you opened a shoe store, what are some of the design and in-store facilities you could offer to ensure that you become a destination retailer? Do you think that this would provide a sufficient competitive advantage over online shoe retailers?

In Class, 15–20 Minutes for Teams a key challenge with the marketing of services is that they are intangible.

service firms that have retail outlets design their servicescape appropriately to help communicate their overall service quality and attract potential customers (which falls under the marketing mix element of physical evidence).

think about the different types of restaurants that you have visited. how have they used the various elements of their servicescape to highlight their offering and service quality and attract new customers? how important do you think the servicescape is for a service provider such as a restaurant?

Choices: What Do You Think?