Explain what marketing is, the marketing mix, what can be marketed, and the value of marketing. pp.

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Explain what marketing is, the marketing mix, what can be marketed, and the value of marketing. pp. 28–35 Marketing: What is it? p. 28

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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