Explain why a company might use a differentiated marketing strategy. Provide an example. What is the downside?
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Explain why a company might use a differentiated marketing strategy. Provide an example. What is the downside?
(AACSB: Written and Oral Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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