For each of the cases in question 8, what is the appropriate central tendency measure? Data from

Question:

For each of the cases in question 8, what is the appropriate central tendency measure?

Data from question 8

Explain why the mean is an inappropriate measure of central tendency in each of the following cases:

(a) gender of respondent (male or female);

(b) marital status (single, married, divorced, separated, widowed, other);

(c) a taste test in which subjects indicate their first, second, and third choices of Sam Adams Light, Heineken Light, and Michelob Light.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

Question Posted: