For Further Research (Individual) Do a little research and find an example of a firm that attempted

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For Further Research (Individual) Do a little research and find an example of a firm that attempted to sell a product or set of products online and failed.

a. What do you believe are the key factors that led to the failure?

b. What could the firm have done differently to increase the chances for success?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 19, 2024 07:00 PM

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For Further Research (Individual) Do a little research and find an example of a firm that attempted

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Marketing Real People Real Choices

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