For new products, when is skimming pricing more appropriate, and when is penetration pricing the best strategy?

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For new products, when is skimming pricing more appropriate, and when is penetration pricing the best strategy? When would trial pricing be an effective pricing strategy? LOL.1

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 05, 2024 10:01 AM

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For new products, when is skimming pricing more appropriate, and when is penetration pricing the best strategy? When would trial pricing be an effective pricing strategy?
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For new products, when is skimming pricing more appropriate, and when is penetration pricing the best strategy?

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Marketing Real People Real Choices

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