. Given that entertainment technology often has a relatively short adoption period, why do you think it took some time for MP3s/iPods to progress through the introduction stage of the PLC? Thinking about your knowledge of Apple and the review of the introduction stage outlined in the textbook, what were some of the marketing actions that Apple had to implement in order to help the product become successful?

Why is the iPod currently in its decline stage? Is there a way to extend the life of the product, or should Apple look for other new product opportunities?