How do the retailers’ websites communicate the image or personality of their shops? How are they alike? How are they different?

If you had no information except that available on the web, would you know what types of products are sold; whether the products sold are expensive, prestige products or low-priced products; and what types of consumers each retailer is attempting to attract to its shops? How does each site use graphics or other design elements to represent the ‘setting’ as retailers do in their shops? How do they communicate the type of consumer they consider their primary market?