How does laddering as a technique help in qualitative research?

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Marketing Research

ISBN: 9781292153261

8th Global Edition

Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck

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Question Posted: Apr 23, 2024 02:01 AM

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How does laddering as a technique help in qualitative research?

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Laddering is a qualitative research technique commonly used in fields such as psychology marketing and sociology particularly in the context of unders...View the full answer

Marketing Research

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