How should the equivalence of scales and measures be established when the data are to be obtained

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How should the equivalence of scales and measures be established when the data are to be obtained from different countries or cultural units? Lo1

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 29, 2024 02:01 AM

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How should the equivalence of scales and measures be established when the data are to be obtained from different countries or cultural units? Lo1
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How should the equivalence of scales and measures be established when the data are to be obtained

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Marketing Research: An Applied Approach

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