Identify the five major generational groups and briefly describe their impact on todays marketing strategies. (AACSB: Written
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Identify the five major generational groups and briefly describe their impact on today’s marketing strategies.
(AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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