In a small group, look at InsomniaCookies.com . Using the steps described in the chapter, describe the
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In a small group, look at InsomniaCookies.com . Using the steps described in the chapter, describe the company’s customer value–driven marketing strategy. Write as a positioning statement for this business. (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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