In a small group, present a plan for a new wholesaler. Identify and describe what type of

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In a small group, present a plan for a new wholesaler.

Identify and describe what type of wholesaler it will be, the target market it will serve, and which channel functions it will provide to add value to its target market.

(AACSB: Written and Oral Communication; Reflective Thinking).

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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