Indonesia has some large regional markets, but the consumer market is scattered over 17,500 islands. The tastes,

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Indonesia has some large regional markets, but the consumer market is scattered over 17,500 islands. The tastes, preferences, and buying habits vary. How would you create effective sales promotion activities for Indonesia? What might work across these multiple markets? (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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