List and explain the three criteria used to select testmarket cities. Explain why each is important.

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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List and explain the three criteria used to select testmarket cities. Explain why each is important.

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When selecting test market cities for a new product or service marketers consider several criteria to ensure the effectiveness and representativeness ...View the full answer

Marketing Research

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