Now the Associated Grocery Stores (AGS) has decided to use focus groups to gain insights on offering

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Now the Associated Grocery Stores (AGS) has decided to use focus groups to gain insights on offering reusable bags to their customers. Prepare the topics guide for the moderator.

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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