Retailers are increasingly adopting sustainable practices.

Provide three examples of how retailers are engaging in more environmentally and socially sustainable practices.

(AACSB: Written and Oral Communication)

11- 7. You need a new pair of dress shoes for an interview, and you have many retail options. Using the information in the text, choose three different major store retailer types and select a specific store for each type chosen.
Visit each store (in person or online) and describe each store’s segmentation and positioning strategy and retail marketing mix—product, price, place, and promotion.
How do the product assortments differ? What is each store’s pricing approach? What promotional tools are used? Discuss store locations. (AACSB: Written and Oral Communication; Reflective Thinking)