Suppose you are the champion for consumers with disabilities in your role on the inclusive excellence team at Enterprise Rent-A-Car. You recognize your role has the ability to impact the bottom line both by engaging consumers with disabilities and by establishing goodwill from consumers who want to support brands that practice social responsibility. How would you ensure consumers with disabilities were considered and included in Enterprise’s marketing efforts? (AACSB: Written and Oral Communication, Reflective Thinking)