Survey some of the students in your university. Develop a brief questionnaire asking about the perceptions of
Question:
Survey some of the students in your university. Develop a brief questionnaire asking about the perceptions of the two shops you are studying. You may want to ask about such things as the quality of merchandise, prices, competence and friendliness of the shop personnel, the attitude of management towards customer service and so on. What is the ‘personality’ of each shop?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
Question Posted: