Survey some of the students in your university. Develop a brief questionnaire asking about the perceptions of

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Survey some of the students in your university. Develop a brief questionnaire asking about the perceptions of the two shops you are studying. You may want to ask about such things as the quality of merchandise, prices, competence and friendliness of the shop personnel, the attitude of management towards customer service and so on. What is the ‘personality’ of each shop?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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