Tell what advertising is, describe the major types of advertising, discuss some of the major criticisms of

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Tell what advertising is, describe the major types of advertising, discuss some of the major criticisms of advertising, and describe the process of developing an advertising campaign and how marketers evaluate advertising. pp. 448–468

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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