The following table gives data collected by a convenience store chain for 20 of its stores. Column

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The following table gives data collected by a convenience store chain for 20 of its stores.

Column 1: ID number for each store 

Column 2: Annual sales for the store for the previous year in thousands of dollars 

Column 3: Average number of vehicles that pass the store each day, based on actual traffic counts for one month 

Column 4: Total population that lives within a two-mile radius of the store, based on 1990 census data 

Column 5: Median family income for households within a two-mile radius of the store, based on 2000 census data 

Store ID No. 1 2 3 4 567 2    9 10 11 12 13 14 15 16 17 18 19 20 Annual Sales (thousands of dollars) $1,121 $

Answer the following:

a. Which of the other three variables is the best predictor of sales? Compute correlation coefficients to answer the question.


b. Do the following regressions:

(1) Sales as a function of average daily traffic 

(2) Sales as a function of population in a two-mile radius


c. Interpret the results of the two regressions.

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Marketing Research

ISBN: 9781118808849

10th Edition

Authors: Carl McDaniel Jr, Roger Gates

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