This chapter states, Often consumers base their perception of price on what they believe to be the

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This chapter states, “Often consumers base their perception of price on what they believe to be the customary or fair price.” Explain the meaning of this statement and provide an example. LOL.1

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 05, 2024 10:01 AM

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This chapter states, Often consumers base their perception of price on what they believe to be the

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Marketing Real People Real Choices

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