Today, most large firms have a section on their website that points to their sustainability initiative. Select

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Today, most large firms have a section on their website that points to their sustainability initiative. Select any large company that manufactures products (i.e., not a purely service firm like a bank or retail store).

Review their website and find their section on sustainability (if the first firm you select doesn’t have one, pick another firm to investigate).

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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