Understand the characteristics of business-to-business markets and business-to-business market demand and how marketers classify business-to-business customers. pp.
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Understand the characteristics of business-to-business markets and business-to-business market demand and how marketers classify business-to-business customers. pp. 203–209
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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