Understand the characteristics of business-to-business markets and business-to-business market demand and how marketers classify business-to-business customers. pp.

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Understand the characteristics of business-to-business markets and business-to-business market demand and how marketers classify business-to-business customers. pp. 203–209

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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