Using whatever market research techniques are appropriate, define a set of customer attributes for: a. Purchasing books
Question:
Using whatever “market research” techniques are appropriate, define a set of customer attributes for:
a. Purchasing books at your college bookstore
b. A college registration process
c. A hotel room used for business
d. A hotel room used for family leisure vacations For each case, determine a set of technical requirements and construct the relationship matrix for the House of Quality.
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Related Book For
An Introduction To Six Sigma And Process Improvement
ISBN: 9781133604587
2nd Edition
Authors: James R. Evans, William M. Lindsay
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