What are word-of-mouth marketing, buzz marketing and viral marketing? Why are such activities gaining in popularity?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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What are word-of-mouth marketing, buzz marketing and viral marketing? Why are such activities gaining in popularity?

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Marketing Real People Real Decisions

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