What is a buying centre or DMU? What are the roles of the various people in the

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What is a buying centre or DMU? What are the roles of the various people in the DMU?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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What is a buying centre or DMU? What are the roles of the various people in the

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Marketing Real People Real Decisions

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