What is a questionnaire, and what functions does it serve?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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What is a questionnaire, and what functions does it serve?

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A questionnaire is a research instrument consisting of a series of questions designed to gather information from respondents It is a structured tool u...View the full answer

Marketing Research

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