What is meant by CRM? What are the benefits of practicing CRM?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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What is meant by CRM? What are the benefits of practicing CRM?

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CRM stands for Customer Relationship Management It refers to a strategy and technology used by businesses to manage and analyze interactions with curr...View the full answer

Marketing Research

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