What should brands be aware of if they want to be authentically aligned with the LGBTQ community?
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What should brands be aware of if they want to be authentically aligned with the LGBTQ community?
Provide an example of a brand that supports LGBTQ Pride in an authentic way. (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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