What should brands be aware of if they want to be authentically aligned with the LGBTQ community?

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What should brands be aware of if they want to be authentically aligned with the LGBTQ community?

Provide an example of a brand that supports LGBTQ Pride in an authentic way. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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