Which media buy is the better financial deal? You have a choice of commercials during NCIS or
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Which media buy is the better financial deal?
You have a choice of commercials during NCIS or ads in The Wall Street Journal (WSJ). NCIS reaches 30 million members of the target audience, while WSJ reaches 15 million members. CBS is quoting you $500,000 per 30-second spot on NCIS; WSJ charges $200,000 for a full-page four-color ad.
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Muhammad Haroon
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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