Why do companies segment markets? How does market segmentation relate market targeting? (AACSB: Written and Oral Communication;
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Why do companies segment markets? How does market segmentation relate market targeting? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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