Why do marketers use trade or functional discounts, quantity discounts cash discounts and seasonal discounts in pricing

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Why do marketers use trade or functional discounts, quantity discounts cash discounts and seasonal discounts in pricing to members of the channel? What is dynamic pricing? Why does the internet encourage the use of dynamic pricing?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:02 AM

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Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?
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Why do marketers use trade or functional discounts, quantity discounts cash discounts and seasonal discounts in pricing

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Marketing Real People Real Decisions

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