Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing

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Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?         LOL.1

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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