Why would a company with an internal consumer research department sometimes commission research from an outside firm?

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Marketing Research: A Practical Approach

ISBN: 9781138685192

1st Edition

Authors: Bonita Kolb

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Question Posted: Oct 09, 2024 03:00 AM

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Why would a company with an internal consumer research department sometimes commission research from an outside firm?

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Marketing Research: A Practical Approach

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