1. Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than...
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Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than today’s destination promoters. What does this mean in terms of how DMOs should work with local tourism sector stakeholders and in how they communicate with potential tourists?
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Related Book For 
Marketing And Managing Tourism Destinations
ISBN: 9781138897298
2nd Edition
Authors: Alastair M. Morrison
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