1. Drawing on data in Exhibit 5-2, do you think that Romania would be an attractive market...
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1. Drawing on data in Exhibit 5-2, do you think that Romania would be an attractive market for a firm that produces home appliances? What about Finland? Discuss your reasons.
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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