1. Prepare a S.W.O.T. analysis for Bass Pro Shops. What types of strategies do you recommend based on your analysis?

Have you ever seen an elk, an antelope, or a buffalo? What about a largemouth bass? Don’t fret—you don’t have to go to Montana to see what wildlife looks like! You can visit your nearest Bass Pro Shops Outdoor World and experience merchandising at its best, participate in workshops that teach outdoor skills (e.g., safe boating and hunting, beginning fishing, outdoor cooking, fly tying, nature photography, and GPS navigation), and take advantage of in-store amusements like an indoor trout stream, shooting arcades, or a live mermaid show (in the Las Vegas store). Better yet, you can visit the original Outdoor World store referred to as the “Grand Daddy,”
located in Springfield, Missouri, and spend your vacation at the largest hunting, boating, camping, and fishing outlet in the country—330,000 square feet of experiential retailing!